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20世纪90年代后期,中国会展业迅速崛起,本文围绕确立本地会展核心竞争力战略定位,以宁波市“中国国际日用消费品博览会”为蓝本,分析了宁波“消博会”成功的历史背景及其科学的运作手段,提出办好会展一定要依托当地历史人文景观和产业优势,面向国际市场,注重专业特色,重视品牌效应,强化公共服务体系,进而提高会展贸易功能和经济效益,推动当地经济发展。
In the late 1990s, China’s convention and exhibition industry rose rapidly. Based on the strategic positioning of establishing the core competitiveness of its conventions and exhibitions, this paper analyzed the successful achievements of Ningbo in the “International Fair for Consumer Goods” The historical background and the scientific method of operation, put forward to run a good exhibition must rely on local historical and cultural landscape and industrial advantages, facing the international market, focusing on professional characteristics, brand effect, strengthen the public service system, thereby enhancing the exhibition trade functions and economic benefits , Promote local economic development.