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电竞行业在火速发展的同时已悄然建立起本身的品牌价值,之前电竞依靠其他品牌来提升自己知名度的情况现阶段已经发生逆转,越来越多的游戏产业外的品牌开始借助电竞的品牌价值。现在我们已经没有必要再提brand和branding这两个词的具体区别了。这个词的词根是源于商品一类的事物,现在它经常被用来表示从公司到人,甚至是一些很难理解的概念。一个品牌代表了一个独特的标志,既包含了使用特性也包含了情感特性,这都会影响人们对这个品牌的认知。
E-sports industry in rapid development at the same time has quietly established its own brand value, before the e-sports rely on other brands to enhance their visibility situation has been reversed at this stage, more and more outside the game industry began to use the brand of gaming Brand Value. Now we no longer need to mention the specific difference between the two words branding and branding. The root of this word is a commodity-like thing, and now it is often used to mean from company to person, even some hard-to-understand concepts. A brand on behalf of a unique logo, both the use of features also includes the emotional characteristics, which will affect people’s perception of the brand.