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新媒体的迅速崛起对电视台的发展形成冲击。本文主要分析在新形势下电视台实施全面预算管理的必要性,以及电视台实施全面预算管理面临的主要问题,最后给出电视台实施全面预算管理的对策。
The rapid rise of new media has had an impact on the development of television stations. This article mainly analyzes the necessity of the TV station implementing the overall budget management under the new situation and the main problems that the TV station implements the overall budget management. Finally, it gives the countermeasures of the TV station implementing the overall budget management.