知识产权愈受关注的今天,综艺节目是否引进版权也成为受众关注的焦点。针对目前国内综艺节目普遍呈现外来节目本土化的现象,本文以《奔跑吧兄弟》与《向往的生活》为例,分析两个节目受众心理,并进一步探讨版权意识对两个节目受众心理的不同影响,从而简要分析版权化的中国综艺道路的发展方向。 Increasing attention to intellectual property today, whether the introduction of variety shows is also the focus of attention of the audience. Aiming at the phenomenon of localization of alien programs in domestic variety shows, this paper analyzes the audience psychology of the two programs by using “running brothers” and “aspiring life” as an example, and further explores the different psychological effects of copyright awareness on the two programs So as to briefly analyze the development direction of the copyright-based variety road in China.