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旅游文化传播通过人际符号的内传和外延,实现旅游地独有的旅游文化的传播和运行。本文以此为切入视角,从人文历史、地理环境、文化等视角分析山东旅游资源,阐释山东旅游文化品牌的形成和旅游开发的无限可能性。一、旅游文化传播“所谓旅游文化传播,是目的地人际符号的内传或外延。即旅游地特有的文化信息的传递或传播旅游文化信息的运行过程。……旅游文化传播在旅游过程中,是文化传播的重要方式和
Tourism Culture Communication through the interpersonal symbols of the spread and extension to achieve tourism unique travel culture and the spread and operation. Based on this point of view, this article analyzes the tourism resources in Shandong from the perspectives of human history, geography and culture, and expounds the infinite possibilities of the formation of tourism and cultural brands in Shandong and tourism development. First, the tourism and cultural communication ”The so-called tourism and cultural communication, is the interpersonal communication or extension of the destination interpersonal symbol, that is, the unique cultural information of the tourist destination or the transmission of information on the operation of tourism and cultural ... Tourism and cultural communication in the tourism process , Is an important way of cultural transmission and