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2017年是中国本土品牌全面发力的关键一年,“国家品牌计划”也将成为站在国家媒体高度检验和推动企业品牌发展的一面旗帜。11月8日,上海金一黄金珠宝有限公司总经理韩钢代表金一文化(002721)签下了人生中最大的一个账单,成功登顶央视国家品牌计划TOP合作伙伴黄金席位。韩钢表示:“金一文化竞标国家品牌计划是深思熟虑后的战略抉择,是金一文化快速推动品牌发展的重要举措。”
2017 is a crucial year for the full development of Chinese local brands. The “National Brand Plan” will also become a banner of testing and promoting the development of corporate brands in the national media. On November 8, Han Gang, general manager of Shanghai Gold One Gold & Jewelery Co., Ltd., signed the largest bill in life on behalf of Jinyi Culture (002721) and successfully climbed to the golden partner seat of CCTV’s national brand TOP partner. Han Gang said: “The bidding for the national brand of Jinyi Culture is a strategic choice after deliberation and is an important measure for Jinyi Culture to rapidly promote the brand development.” "