译者注：传统经商办企操作理念是“一味为股东大把大把赚钱”，但新形势下仅有此理念远远不行，许多公司产品品牌原本不错但其“社会品牌”失去民心，最终导致企业走向衰退；反之，另有许多企业成功的诀窍在于其“社会品牌”叫得响，由此其生意景气节节上升。这全在于现代经商办企业“游戏规则”正在悄然嬗变，老的那套已渐渐适应不了新的形势…… Translator’s Note: The traditional business-operating enterprise operating concept is “broadly earning money for shareholders,” but in the new situation, this concept is far from being feasible. Many companies’ product brands were originally good but their “social brand” lost their popularity. Leading companies to a recession; the other hand, many other companies’ success lies in their “social brand” called loudly, and thus its business booms steadily. This is all due to the fact that the “rules of the game” of modern business-run enterprises is quietly changing, and the old one has gradually been unable to adapt to the new situation...