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纪念馆传统的宣教传播不外乎受众走进纪念馆,通过参观去认知纪念主体,或者由纪念馆宣教人员与受众面对面地交流、讲解、宣教,实现人际传播。如何在工作中创新地运用新的宣教传播手段去突破以往旧的宣教模式和思维定式呢?我以为,大众传媒可以为纪念馆提供更广阔的宣教传播平台。本文通过对大众传媒中的纸质传媒、声音传媒、影视传媒、网络传媒在纪念馆宣教传播中的应用优势和各自的特点进行分析评估,并以作者所在单位——平湖市李叔同纪念馆近年来在利用大众传媒进行宣教传播中的探索和实践为案例进行探讨,以此来阐明大众传媒在纪念馆宣教传播中的作用、地位和影响。
Memories of the traditional missionary propaganda nothing more than the audience into the memorial, through the visit to recognize the main memorial, or by the memorial mission and audience to face to face to face to face, to explain, to teach, to achieve interpersonal communication. How to creatively use new methods of propaganda and education to break through the old missionary modes of thinking and thinking in the past? I think that the mass media can provide a broader platform for propaganda and communication for the memorial hall. This article analyzes and appraises the application superiority and each characteristic of paper media, sound media, film and television media, network media in memorial hall in the mass media. With the unit of the author, The exploration and practice of the mass media in missionary communication explored the case in order to clarify the role, status and influence of the mass media in the missionary missionary communication.