目前，摩托车市场竞争的主要特征仍表现为低层次的价格竞争，并且这种价格竞争已经使摩托车企业效益下滑，无利可图，甚至到了亏损的边缘，特别是一些国有大、中型企业，因为规模大，负担重，资金少、成本高，大幅降价已使它们到了无法承受的地步。但是随着时间的推移，营销体 At present, the main feature of the motorcycle market competition is still manifested as low-level price competition, and this price competition has made the motorcycle business profits decline, unprofitable, and even to the brink of loss, especially in some state-owned large and medium-sized enterprises Because of their large scale, heavy burden, low capital and high costs, the sharp price cuts have made them unbearable. But over time, the marketing body