海尔“真诚服务到永远”的品牌理念一直很让我喜欢,但对于海尔能走多远的话题,我一直信心不足。在很多家电记者眼中,海尔可能是一个优秀的品牌,同时也是个难以捉摸的企业。一方面即使海尔近几年来在国内外市场运营上鲜有亮点特色,但是任竞争同行如何高调,海尔还是至今中国家电行业响当当的第一品 Haier “sincere service to forever ” brand philosophy has always been very much like me, but for Haier can go far topic, I have been lack of confidence. In the eyes of many home appliance reporters, Haier may be a good brand, but also an elusive business. On the one hand, even if Haier in recent years, few bright spots in the domestic market operation characteristics, but any high-profile competition for any peer, Haier is still China’s home appliance industry ringing first