论文部分内容阅读
2011年如期而至,新世纪的第一个十年已逐渐成为一段历史记忆。第一个十年,中国的经济总量迅速增长,超越了日本成为世界第二大经济体。未来的十年,我们又会遇到哪些巨大的改变?社会会朝着什么样的方向发展?在新旧十年相交的时刻,我们将目光转向未来,探寻下一个十年的种种可能性。中国的营销传播将会走向何方?谁将脱颖而出,成为中国营销传播的重要新势力,引领中国营销传播的大方向?每个人心中都会有一个不同的答案,每个人也都会有不同方向的期待,我们希望能够通过不同的角度、专业的深度,尝试对未来的营销传播新格局做些探究。
As scheduled in 2011, the first decade of the new century has gradually become a historical memory. In the first decade, China’s economy grew rapidly and surpassed Japan to become the world’s second-largest economy. In the coming decade, what great changes will we encounter and what direction the society will take? At the juncture of the new decade and the coming decade, we will turn our attention to the future and explore the possibilities for the next decade. Who will stand out from the crowd, become an important new force in China’s marketing communications and lead the general direction of China’s marketing communications? Everyone will have a different answer in the heart, and everyone will have different expectations in different directions. We hope that through different angles, professional depth, try to explore the new pattern of marketing communications in the future.