广告学概论是广告学专业的必修课程,也是学生了解专业知识,建立专业意识的基础类课程。文章结合广告学概论课程教学实践,通过分析该门课程的特点和地位,从授课内容、授课方法、授课手段、考核方式等方面提出了改进方法与措施,为提高教学效果提出了新的教学模式。 Introduction to Advertising is a compulsory major in advertising major, but also students understand the professional knowledge, the establishment of professional awareness of the basic courses. Based on the teaching practice of general introduction to advertising, this article puts forward the improved methods and measures from the aspects of teaching content, teaching methods, teaching methods, assessment methods and so on, and puts forward a new teaching mode to improve the teaching effect .