随着信息时代的快速发展,信息的传播途径多种多样。电视行业作为信息传播中的一大组成部分,因此电视业的竞争也日趋激烈。为了迎合大众的追求与趋向,越来越多的电视业将电视媒体的包装作为其行业的竞争力元素,本文浅要论述如何在电视节目中运用包装艺术。 With the rapid development of the information age, there are many ways in which information can be transmitted. As the television industry is an integral part of information dissemination, the competition in the television industry is also becoming increasingly fierce. In order to cater to the general public’s pursuit and trend, more and more television industries regard the packaging of television media as the competitive element of their industry. This article discusses how to apply packaging art to television programs.