纵观世界上现有的奢侈品牌不难发现,这些奢侈品牌大都有着悠久甚至上百年的历史。在这个历史中,这些品牌用质量留住消费者,用企业文化打动消费者,用品牌形象拉拢高端顾客。但是中国,一方面,改革开放才短短30多年,大部分企业与企业文化正在一个成长过程中,还没有一个 Looking at the existing luxury brands in the world is not difficult to find that most of these luxury brands have a long history of even a hundred years. In this history, these brands retain consumers with quality, impress consumers with corporate culture, and draw high-end customers with brand image. However, China, on the one hand, only took a short period of over 30 years to reform and open up. Most of the enterprises and the corporate culture are undergoing a process of growth, but not yet one