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在全球化背景下,文化经济及其影响力已经成为综合国力的重要内容。在文化产业中电视节目作为最具强势的视听产品,以其特有的传播优势在国际贸易中占有日益显赫的位置。加入WTO后,面对世界各国特别是经济发达国家看好中国市场,急于了解中国,积极开展双边贸易的大好时机,我国的电视业应该做什么,怎样做,才能抓住机遇,发挥人才、技术、历史、文化等资源优势,打造国际品牌,使电视节目跻身国际市场?这是值得电视界认真思考的问题。
In the context of globalization, cultural economy and its influence have become an important part of overall national strength. As the most powerful audio-visual products in the cultural industry, television programs occupy an increasingly prominent place in international trade with their unique advantages of communication. After joining the WTO, in the face of optimistic about the Chinese market, especially the economically developed countries in the world, eager to understand China, a good opportunity to actively carry out bilateral trade, China’s television industry should do what and how to seize the opportunity to play a talent, technology, History, culture and other resource advantages, to create an international brand, so that TV shows among the international market? This is worth serious consideration of television industry issues.