2005年第1季度中原几家冷藏车生产企业营销,仅完成全年计划的13%,同比下降近40%。冷藏车销售形势不景气既有外部环境的因素,又有企业主观的因素。现分析如下。(1)冷藏车2005年春季市场总体需求不旺。1、2月的冷藏车市场既不似2003年那样长势喜人,更没有2004年火爆场面,因为:① In the first quarter of 2005, the sales of several refrigerated trucks manufacturing enterprises in the Central Plains completed only 13% of the annual plan and a decrease of nearly 40% as compared with the same period of last year. Recession sales of refrigerated trucks both the external environment factors, there are subjective factors. Analysis is as follows. (1) refrigerated trucks in spring 2005 the overall market demand is not flourishing. The refrigerated truck market in January and February is neither as promising as it was in 2003, nor is it particularly popular in 2004 as: