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伴随着房地产的理性化发展和房地产市场竞争的日趋激烈,过去简单的楼市买卖概念已被淘汰,部分精明的开发商对传统的经营模式进行革命,把先进的经营理念引入房地产市场,以奇招制胜,使自己的企业和楼盘在千军万马中脱颖而出。对这些企业的致胜之道进行分析,并探索和预测房地产市场营销的策略创新,对处于“春秋战国时代”的房地产企业在新世纪稳步发展乃至一路高歌猛进将具有一定启示意义。 一、品牌营销
With the real estate development of rational and increasingly fierce competition in the real estate market, the past simple concept of the sale of the property market has been eliminated, some smart developers to the traditional business model of the revolution, the advanced management concepts into the real estate market, Winning, to make their own businesses and real estate come to the fore in the mighty awe-inspiring. Analyzing the ways to win these enterprises and exploring and forecasting the strategy innovation in the real estate marketing will be of some enlightenment to the real estate enterprises in the “Spring and Autumn and Warring States Period” as well as the steady development in the new century and all the way. First, brand marketing