抛弃旧经验随着海尔的国际化发展,我们现在在国外有了30多个生产基地,但我的感觉是越来越不会做企业了,原来许多成功的发展模式现在都不好用了。我自己今年以来每个月都要去一些国家,我发现:把国内成功的发展模式移植到国外肯定是不成功的。我有一次到美国去,有一个美国人问我:“你觉得东南亚金融危机对东南亚各国,对亚洲带来的损失是什么?”我说就是经济倒退,很多企业倒闭。其实最大的一个教训就是学会什么叫谦虚。应该非常清醒地认识到:国内企业有了很大的进步,但这很大程度上还是因为中国有一个巨大的市场,有一个非常好的机遇。海尔有今天也是在改革开放的大前提下,能够比较快地、比较适时地抓住机遇。而现在再用过去的老方法管理今天的市场,根本不可能取得成功。第一,国内的市场空间变小,爆炸性增长的机会 Abandon the old experience With the international development of Haier, we now have more than 30 production bases abroad, but I feel that more and more will not do business, the original many successful development mode now are not easy to use. Since I am going to some countries every month of this year, I have found that it is certainly unsuccessful to transplant the successful development model in China to other countries. I once went to the United States. One American asked me: “What loss do you think the Southeast Asian financial crisis has brought to Southeast Asian countries and to Asia?” "I said that the economy has regressed and many enterprises have collapsed. In fact, one of the biggest lessons is to learn what is humble. It is important to realize clearly that domestic enterprises have made great strides, but this is largely because China has a huge market with a very good opportunity. Haier today also under the premise of reform and opening up, able to seize the opportunity more quickly and timely. Now it is impossible to achieve success by using the old methods of the past to manage the market today. First, the domestic market is smaller and explosive