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前言:去年以来,随着手游市场火爆,国内上市玩具企业纷纷进军手游市场,在原有“动漫+玩具”的模式下,打造新的“玩具+游戏”的互动娱乐模式。在这样的背景下,国内玩具企业巨头,包括奥飞、星辉、群兴、骅威以及高乐股份在内纷纷进行泛娱乐产业布局。有业内专业人士表示,玩具企业进行泛娱乐布局将成为未来新的发展方向,而泛娱乐产业随着手机、数码等移动终端的普及,其市场规模越来越大,其潜在的市场商机也很可观,可以说目前进行泛娱乐产业布局正当时。
Preface: Since last year, with the boom in the mobile game market, domestic listed toy companies have entered the mobile game market one by one to create a new “toy + game” interactive entertainment mode in the original mode of “animation + toy”. In this context, the domestic toy company giants, including Austrian fly, Star, Group Hing, Hua Wei, as well as shares of GOLF have pan-entertainment industry layout. Insiders said the toy industry pan-entertainment layout will be a new direction for the future, and pan-entertainment industry with the popularity of mobile phones, digital and other mobile terminals, the market size is growing, and its potential market opportunities are also very Considerable, it can be said that the current pan-entertainment industry layout is the time.