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大众传媒作为传播文化理念的载体之一,在消费主义思潮的涤荡中流露出与这种文化诉求血脉相连的种种症候。以消费为中心的文化语境为传媒滋生消费主义色彩提供了丰富的土壤,无处不在的“游戏”精神与“视听”盛宴使传媒文化的消费主义色彩日益浓厚,一场文化与艺术的审美反思浪潮变得尤为必要。
As one of the carriers of the dissemination of cultural ideas, the mass media reveals various symptoms linked with this cultural appeal in the washing-up of the consumerism trend. The cultural context centered on consumption has provided rich soil for the media to breed the consumerism. The ubiquitous “game” spirit and “audio-visual ” feast make the media culture more consumerism and a culture And the wave of aesthetic reflection of art has become even more necessary.