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价格广告是商业充分发展的需要和必然结果。它为消费者提供价格信息,节省购物时间成本,促进价格诚信,提高交易速度,加快商品流通。同时价格广告与价格心理发生作用,既突破了传统的价格心理理论所论述的规律,在现实中消费者因为频繁接触价格广告信息,对价格形成了新的适应性心理。
Price advertising is the necessary and necessary consequence of the full development of commerce. It provides consumers with price information, saving time and money in shopping, promoting price integrity, increasing transaction speed and speeding up the flow of goods. At the same time, the role of price advertisement and price psychology not only broke through the rules discussed by the traditional theory of price psychology, but consumers often form new adaptive psychology to prices because of frequent contact with price advertisement information.