自媒体时代的到来使高校网络舆情表现出以下新的特征,即高校网络舆情主体的参与互动性明显加强,高校网络舆情客体更为丰富与复杂,高校网络舆情传播更为多元与迅速,高校网络舆情疏导难度加大。只有充分把握高校网络舆情的这些新特点,才能实现我国高校的持续健康发展。 Since the advent of the media age, network public opinion in higher education shows the following new characteristics: the participation and interaction of the main body of public opinion in universities is obviously strengthened; the public opinion and public opinion in colleges and universities is more rich and complex; the network public opinion is more widely and rapidly spread in colleges and universities; Public opinion grooming more difficult. Only by fully grasping these new characteristics of network public opinion in colleges and universities can we realize the sustainable and healthy development of Chinese colleges and universities.