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近些年来随着研究方法的创新、视角的转换,对张爱玲的研究已从纯文学的层面拓展到了哲学、社会学、人类学、心理学、语言学、民俗学、传播学等多学科相结合的研究方法上。孙文清的《广告张爱玲》(中国传媒大学出版社2009年版),可谓是这一最新研究范式的又一成果。在以往张爱玲的研究成果中,鲜有人从广告这一角度来进行探讨。魏可风的《张爱玲的广告世界》(上海文汇出版社2003年版)尽管题目给人感觉是从广告角度探讨张爱玲,但实际探讨的却是张爱玲生活时代(即19世纪40年代)的广告时尚,并未过多涉及张爱玲作品和生活中所接触到的广告,而《广告张爱玲》却是第一部
In recent years, with the innovation of research methods and the transformation of perspectives, the study of Zhang Ailing has been expanded from pure literature to the combination of philosophy, sociology, anthropology, psychology, linguistics, folklore and communication studies Research methods. Sun Wenqing’s “Advertising Zhang Ailing” (Communication University of China Press, 2009 edition) is another achievement of this latest research paradigm. In the past, Zhang Ailing’s research results, few people from the advertising point of view to explore. Wei Kefeng’s “The World of Eileen Chang” (Shanghai Wenhui Press, 2003) Although the subject feels like a discussion of Zhang Ailing from an advertising point of view, it actually touches on the advertising style of Eileen Chang’s life (1940’s) Not too much involved Zhang Ai-ling works and life exposed to the ads, and “advertising Zhang Ailing” is the first