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消费社会的形成,使得电视的消费功能特别是娱乐功能得到凸显和强化,电视节目出现泛娱乐化倾向:电视剧、新闻节目表现出轻松、娱乐的风格,游戏节目、益智竞猜类等新的节目形态开始出现。满足观众的娱乐、消遣需要,已经成为所有电视节目追求和努力的方向。娱乐节目的方兴未艾,是有深刻的社会心理基础和哲学根基的。追求感官娱乐,追求感性的释放,是当代人在长期的“理性逻各斯主义”的统治下,在竞争越来越激烈的生存境遇下的必然追求。现代心理学研究也表明,追求快乐和享受是人类的本性。通过收看电视娱乐节目获得人性的舒张和生活的自我调节,是当代人关注“享受”的重要内容。电视节目除了传播信息以外,正充分发掘具有快感意义的资源,隐藏在人们内心深处的生理欲望成为他们选择素材的直接依据。
The formation of consumer society makes the consumption function of television, especially the entertainment function, highlighted and intensified. The tendency of television programs to pan-entertainment tends to be that television programs, news programs show relaxed, entertainment style, game programs, puzzle quizzes and other new programs Form began to appear. Meet the entertainment, entertainment needs of the audience, has become the pursuit of all television programs and efforts. Entertainment programs in the ascendant, is a profound social and psychological basis and philosophical foundation. The pursuit of sensual entertainment and the pursuit of perceptual release are the inevitable pursuits of the contemporary under the long-term “rational logos ” under the increasingly competitive environment. Modern psychology research also shows that it is human nature to pursue happiness and enjoyment. By watching television entertainment programs to obtain personal comfort and self-regulation of life, is the contemporary concern about “enjoyment” of the important content. In addition to disseminating information, television programs are fully exploiting resources of pleasure, and their physical desires hidden in people’s hearts become the direct basis for their choice of material.