传统媒介的公信力就是媒介通过长期的向受众提供真实、可信、权威的传播产品,而在受众心目中建立起来的诚实守信、公正、正派的信任度和影响力。近年来,我国传统媒介的发展日益市场化,不同媒介间及同一媒介内部的竞争不断加剧。为了吸引更多受众,获得更多利润,不少媒体开始刊播虚假新闻、商业广告、媚俗栏目,传统媒介的公信力不断遭到受众质疑。公信力是传统媒介安身立命之根本。切实提高我国媒体的公 The credibility of traditional media is the honest and trustworthy, fair, decent trust and influence established by the media through the long-term provision of authentic, credible and authoritative communication products to its audiences. In recent years, the development of traditional media in our country has become more and more marketized. The competition among different media and within the same media has been aggravating. In order to attract more audiences and make more profits, many media started to publish false news, commercial advertisements and kitsch columns, and the credibility of traditional media has been constantly questioned by the public. Credibility is the foundation of traditional media. Effectively improve the publicity of our media