设计管理者是设计工作的组织领导者,在设计活动中起着至关重要的作用。设计管理的基本出发点是产品设计的管理,而设计管理的主要目的在于提高设计生产力与提高企业生产力。对于现代设计而言,设计师不仅要有设计方面的才能,而且要有管理方面的知识,更要有良好的沟通能力和合作精神。本文从设计管理者的设计策略的能力、设计项目管理的能力、选择和使用设计师的能力、良好的商业素养和良好的沟通与管理能力几个方面阐述设计管理者的素质要求。 Design managers are organizational leaders in design work and play a vital role in design activities. The basic starting point of design management is the management of product design. The main purpose of design management is to improve the design productivity and improve the productivity of enterprises. For modern design, designers not only have design skills, but also have management knowledge, but also have good communication skills and cooperation. This article elaborates the quality requirements of design managers from the aspects of designing manager’s design strategy, designing project management ability, selecting and using designer’s ability, good business accomplishment and good communication and management ability.