当前我国大众传媒产业发展迅速,各式各样的节目应运而生、丰富多彩。如何让自己的节目在激烈的市场竞争中脱颖而出,其中一个关键因素就是节目主持人的素质。本文主要探讨主持人语言的规范性问题以及如何通过语言表达吸引观众。 At present, the mass media industry in our country is developing rapidly, and various kinds of programs have emerged and are rich and colorful. How to make their own show in the fierce competition in the market come to the fore, one of the key factors is the quality of the host. This article mainly discusses the normative issues of the host language and how to attract the audience through the language expression.