企业在战略管理中,一项重要的基础工作就是对行业及竞争对手的分析。没有这项工作的扎实进行,市场营销战略很可能就成了空中楼阁。行业竞争环境的分析行业及竞争分析是对公司商业生态环境的重要层面做战略性的评估。一个行业的经济特性和竞争环境以及它们的变化趋势往往决定了 An important part of the strategic management of enterprises is the analysis of the industry and their competitors. Without this solid work, the marketing strategy is likely to become a panacea. Industry Competitive Environment Analysis Industry and competition analysis is a strategic assessment of the company’s business ecosystem. The economic characteristics and competitive environment of an industry and their changing tendencies are often determined