好广告一直很难有一个固定的标准。被广告人崇拜的嘎纳获奖作品,可能被一些广告主一下打入冷宫;某些广告满大街小巷耳熟能祥,产品的销量却停滞不前;被“网民”骂得体无完肤的“烂”广告却令掏钱拍之者异常满意,因为市场收效极佳……这一切,都需要广告界更透彻了解广告主对于广告的看法:他们青睐什么样的广告?他们喜欢什么样的广告词?他们怎样与广告人沟通? Good ads have always had a hard time having a fixed standard. Advertisers Cannes won the winning entries, may be some advertisers look into the cold; some ads are familiar with the streets, the sales of products is stagnant; by “Internet users ” cursing out of nothing “Rotten” advertising has made the exceptionally satisfied pat money auction, because the market is extremely effective ... All this requires the advertising industry a better understanding of advertisers on the advertising view: What kind of advertising they favor? What they like How do they communicate with advertisers?