时尚是流行现象的一种,不仅是某种思潮、行为方式渗透于社会的过程,而且通过这种渗透过程,还在不断地改换人们的价值判断过程。此外,广告引领着时尚,媒体也在为时尚推波助澜。作为媒体之一的都市报纸,在越来越走向市场化的同时,其时尚版面也成为他们竞相打造的吸引受众和赢得广告的前沿阵地。时尚版面往往以先锋性和实用性夺人眼目,在可以预见的未来,报纸时尚版面的地位和作用将愈加彰显。 张扬都市时尚文化精神 时尚文化是一座城市经济发达、文化繁荣的重要象征。报纸时尚版面提倡先进文明的生活方式,弘扬健康向上的价值观念,指引现代生活方向,张扬一种面向世界、面向未来的“现代都市精神”。 报纸时尚版面众多,有的注重表现流行元素,如 Fashion is a kind of epidemic phenomenon. It is not only a kind of process of thinking and behavior infiltrating into society, but also through this infiltration process, people are constantly changing people’s value judging process. In addition, advertising leads the fashion, the media is also fueled by fashion. As one of the media, urban newspapers are getting marketed more and more, and their fashionable layouts are also the forefront of their efforts to attract audiences and win advertisements. Fashionable layout is often avant-garde and practical eye-catching, in the foreseeable future, the newspaper’s fashion version of the status and role will become increasingly apparent. Publicize the spirit of urban fashion culture Fashion culture is an urban economy developed, an important symbol of cultural prosperity. The fashion section of newspapers advocates an advanced and civilized life style, promotes the healthy and progressive values, guides the direction of modern life, and publicizes a “modern urban spirit” that faces the world and faces the future. Many newspapers fashion layout, and some focus on the performance of popular elements, such as