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速度是成功企业的重要素质。面对复杂多变的市场,面对稍纵即逝的机遇,落后就会被淘汰。品牌是长期建立的,但速度决定着品牌的命脉,速度就是生命!《品牌快速成长十八法》,就是解决这个矛盾的核心之道。得益于冯帼英女士和她率领的天进整合传播机构,本书提供了一整套适合中国本土市场广告营销的方法和思路,通过作者十多年实践视角及几十个天进及中外案例,向您亲身验证着一个个品牌诞生和快速成长的奇迹:变化的是市场和消费者,不变的是眼光和方法。没有今天,就不要奢谈明日!天进整合传播机构正是立足今天的市场和消费者,多年如一日以精准策略和新锐创意服务于海尔集团、美菱冰箱,TCL 电脑,嘉里粮油等行业领导品牌,与领导者同声共息,因应不同行业、不同品牌,不同阶段,施展十八般武艺拉近品牌和消费者的关系。服务,因您而变;品牌,自然壮大。冯帼英女士和天进整合传播机构的成功之路,再次印证了一个市场准则:成功品牌确实有其放之四海而皆准的原则。现在,您正即将进入,没什么可犹豫的了!
Speed is an important quality of a successful business. The face of complex and volatile market, the face of fleeting opportunities, backwardness will be eliminated. Brand is established long-term, but the speed determines the lifeblood of the brand, the speed is life! “Rapid growth of the brand 18” is the core of this conflict. Thanks to Ms. Feng Yingying and her leadership agency Tiancheng Integrated Media, this book provides a set of methods and ideas that suit the marketing of advertising in China's local market. Through the author's practical experience of more than a decade and dozens of cases of progressive and domestic and foreign cases, You personally verify the birth of a brand and the miracle of rapid growth: the change is the market and consumers, the same is the way to look and methods. Today, do not talk about tomorrow! Days into the integrated media organizations are based on today's market and consumers, over the years with precision strategy and cutting-edge creative services in Haier Group, Meiling refrigerator, TCL Computer, Kerry Oil and other industry leaders Brand, with the leaders of the same breath, due to different industries, different brands, different stages, display eighteen martial arts to narrow the relationship between brands and consumers. Service, because you change; brand, naturally strong. The success of Ms Fung Ying-ying and the progressive integration of media organizations confirms once again a market principle that successful brands do have their principles universally applicable. Now, you are about to enter, nothing to hesitate!