校园直销渠道是校园实体渠道的有效补充,尤其针对无校园自有厅、校园渠道等渠道盲点的高校校园市场,具有非常重要的组建意义,对提升高校市场占有率具有重要作用;如何做好高校直销团队的组建与管理,尤其在高校市场迎新季期间,达成高校直销团队规模化、统一性,充分发挥高校直销团队口碑宣传、走寝等营销宣传优势,实现新生占有率提升的目标。 The campus direct sales channel is an effective complement to the campus physical channels. Especially for the campus market without campus blind spots, such as self-owned offices and campus channels, it plays an important role in promoting the market share of colleges and universities. How to do well in colleges and universities The establishment and management of direct sales team, especially during the new season of college market, reached the goal of large-scale and uniformed direct sales team in colleges and universities, giving full play to advantages of marketing propaganda such as word-of-mouth promotion,