一、当前电视节目面临的严峻形势和对策电视节目进入卫星播出后,出现了“天上空战重兵对垒”、“地下陆战短兵相接”的局面,在多台、多频道竞争日益激烈的状态下,“优胜劣汰”,实难避免。广大观众越来越高的审美要求与播出节目不相适应的矛盾异常尖锐。面对这一态势,中央提出开展“精品战略”的要求,尽力为观众提供更多、更好、思想性和艺术性完美结合的精品节目,满足人民群众不断增长的精神文化要求。这既是社会主义精神文明建设的一项重要任务,又是党和人 I. The Serious Situation and Countermeasures Facing the Current TV Programs After the television programs entered the satellite broadcast, there appeared the situation of “heavy combat against heavenly air combat” and “underground ground combat close combat” situation. Under the condition of increasingly competitive multi-channel and multi-channel television programs, “Survival of the fittest” is hard to avoid. The increasingly high aesthetic demands of the broad audience are exceptionally sharp with the incompatible contradictions of the broadcast programs. Faced with this situation, the Central Committee put forward the requirements of carrying out the “quality strategy” and tried its best to provide audiences with excellent programs that are more perfect, more ideological and artistic, and meet the ever-increasing spiritual and cultural demands of the people. This is not only an important task for the construction of socialist spiritual civilization, but also a party and a people