很难找到赢得注意力的秘笈,每一个构成广告的元素都是值得注意的注意力之源。一位美国前辈告诫我辈:“一个能让消费者注意的广告,才有机会成为一个有效的广告。” Difficult to find the secret to gain attention, each of the elements that make up the ad is a source of noteworthy attention. One American senior warned me: “An advertisement that makes consumers aware of it has the opportunity to be an effective advertisement.”