“希望工程”四个字可谓是妇孺皆知,有着极高的知名度。相比之下,人们对它的发起单位中国青少年发展基金会却知之甚少。比之希望工程,中国青少年发展基金会的名字黯然失色。该基金会基金部副主任刘文华打趣说,这就好比一个企业的产品名扬天下,而消费者却不知道这一产品的生产厂家,企业形象几近于无。这从一个侧面暴露出我国福利基金组织的尴尬处境—基金会并未被社会所关注。然而,更令基金会运作者备感艰难的是基金的保值与增值。 “Hope Project” is the word can be said that women and children are well known, has a high reputation. In contrast, little is known of its sponsor China Youth Development Foundation. Compared with Hope Project, the name of China Youth Development Foundation eclipsed. Liu Wenhua, deputy director of the fund’s fund department quipped that this is like a company’s products famous all over the world, but consumers do not know the manufacturer of this product, the corporate image is almost none. This exposes the awkward situation of our Welfare Fund from one side - the foundation is not concerned by society. However, what is even more difficult for foundation operators is the preservation and appreciation of the fund.