广播曾经是我国覆盖普及率极高的传媒形式。当今,在媒体竞争激烈、新老媒体融合加快的新形势下,如何把握住时机,重新创造广播媒体的辉煌?把现代营销理念根植于未来发展与竞争中,用现代营销手段经营广播,挖掘广播的潜力,或可激活广播媒体的创造力。 Broadcasting was once a media form with a very high penetration rate in our country. Nowadays, under the new situation of fierce media competition and accelerated integration of old and new media, how to seize the opportunity and recreate the glory of the broadcast media? The modern marketing idea is rooted in the future development and competition, using modern marketing tools to operate broadcasting and mining radio Or activate the creative power of broadcast media.