论文部分内容阅读
一个社会的和谐与否,与媒体的健康引导、舆论的合理营造有着极其重要的关联。媒体要为构建和谐社会提供强有力的舆论支持,塑造媒体的社会形象,扩大社会影响力。本期“聚焦”栏目的主题是“和谐社会与广电媒体的社会责任”。国家发改委齐勇锋研究员的文章,针对近几年媒体在社会转型时期出现的问题,分析了媒体社会责任缺失的深层原因。天津师范大学刘卫东教授,建议广电媒体在国家信息文化安全方面,应该从更广泛的社会视野和更深层的内在文化理性观察和思考,营造有利的舆论环境。《媒体行动:让真情充满人间》一文,讲述了北京电视台公益情感类栏目《真情互动》在追求收视率的基础上,不放弃核心价值观的做法,折射出媒体承担的社会责任感。
Harmony of a society or not, and the media’s health guidance, the rational creation of public opinion has an extremely important relationship. The media should provide strong public opinion support for building a harmonious society, shape the social image of the media and expand social influence. The theme of this issue of “Focusing” is “Social Responsibility of a Harmonious Society and Broadcasting Media”. According to the article by Qi Yongfeng, researcher of NDRC, in view of the problems that media appeared in the transitional period of the society in recent years, the article analyzes the underlying causes of the lack of media social responsibility. Professor Liu Weidong from Tianjin Normal University suggested that radio and television media should observe and think from the broader social perspective and deeper inner cultural rationality in the aspect of national information and cultural security so as to create a favorable media environment. The article “Media Action: Letting the True World Come True” tells the story of “truthful interaction” of Beijing TV’s public welfare sentiment category. The practice of not giving up the core values in pursuit of audience rating reflects the sense of social responsibility undertaken by the media.