最近,几乎每个月都会传来一个业界巨擘轰然倒地的声音。安然(Enron)、世界电信(Worldcom)、GlobalCrossing、Kmart、宝丽来、安达信、施乐、Qwest……它们一个个相继陨落。 为什么这些公司会陨落?虽然我们必须承认,导致失败的原因通常牵涉到一家公司所处的行业以及所特有的文化,每个公司倒闭的原因各不相同,但通过认真分析,我们可以发现隐藏在失败背后的一些规律。而了解这些,无疑对所有企业都大有裨益。 Recently, almost every month, an industry giant has been heard falling to the ground. Enron, Worldcom, GlobalCrossing, Kmart, Polaroid, Andersen, Xerox, Qwest... all one after another. Why do these companies fall? While we must admit that the causes of failure usually involve the industry and the unique culture of a company, the reasons for the collapse of each company are different, but through careful analysis, we can find hidden in Some rules behind failure. Understanding this will undoubtedly benefit all companies.