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公益微视频的创作,为区域发展和形象传播赋予了新的活力。如何把区域性的题材与诉求融入到微视频创作中,以此获得更大的传播影响力?本期“融合创新”栏目刊登了中国传媒大学教授、博导曾祥敏和其学生王嘉婧撰写的文章《浅论区域公益微视频的价值诉求和话语表达》。该文结合作者在“南阳南水北调中线工程纪实”微视频系列、纪录片《走进和田》等的创作实践,提出了思考与探索路径。文章选题新颖、视角独特。
Public micro-video creation, for the development of the region and give a new vitality of the image of communication. How to integrate regional themes and appeals into micro-video creation in order to gain greater influence in communication? This issue of “Integration and Innovation” appeared in the column of “Integration and Innovation” by Communication University of China Professor Zeng Xianmin and his student Wang Jiajing Article “On the value of regional public interest micro-video appeal and discourse expression.” In this paper, the authors put forward the thinking and exploration path in the creative practice of “Documentary of Nanyang South-to-North Water Diversion Middle Route Project” and “Documentary” He Wada. Article selected novel, unique perspective.