自2005年以来,数字付费电视新媒体异军突起。但是,在经历了早期高歌猛进式的规模扩张之后,付费数字电视却面临着培养观众视听消费习惯、提高节目吸引力和实现盈亏平衡的三大难题。从根本上讲,这三个问题都与频道的成本管理有密切的内在关联。本文对CCTV数字国防军 Since 2005, new forms of digital pay-TV have emerged. However, after experiencing the early triumphs of scale expansion, pay-per-view digital television has faced three major challenges in developing audience’s audiovisual consumption habits, increasing attractiveness of the programs and achieving breakeven. Fundamentally, all three issues are closely linked to the cost management of the channel. This article on the CCTV Digital Defense Forces