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电力市场化改革为电力行业注入了竞争因素,电力企业内外部的竞争为终端电力消费者带来了优质的电力服务,电力行业的服务意识日趋增强。电力营销作为一种开拓电力市场的手段也日益受到重视。随着电力用户市场的变化,电力营销对市场的划分日趋精细,信息化的电能计量系统成为电力企业在客户心中树立良好企业形象的重要平台。随着电力企业优质服务的不断推进,明星窗口等一系列服务平台不断出现,建立公正的服务质量评价体系,[2]提高供电企业的供
The marketization reform of electric power has injected competition factors into the power industry. The competition within and outside power companies has brought excellent power services to end consumers and the service awareness of the power industry has been increasingly strengthened. Electricity marketing as a means to open up the electricity market is also increasingly valued. With the change of power users’ market, the division of power marketing on the market is becoming increasingly sophisticated. The information-based energy metering system has become an important platform for power companies to establish a good corporate image in the minds of their customers. With the constant advancement of high-quality service in electric power enterprises, a series of service platforms such as celebrity window constantly appear, and a fair service quality evaluation system has been established [2]