最近,关注央视二套经济生活频道的观众或许会发现,热播的“天语手机杯”CCTV模特电视大赛正在如火如荼地进行。虽然金融危机给通信行业带来了诸多的变数,洋品牌手机疲软,国产品牌试图突围,但手机行业的后起之秀天语手机还是顶风而上,大张旗鼓地联姻央视,拉开了一场时尚大戏的序幕,是企业在作秀,还是企业在新形式下采取的灵活应变、适时而动的品牌策略,的确令人玩味。 Recently, the audience concerned about CCTV’s two sets of economic life channels may find that the popular “Tianyu Phone Cup” CCTV model and television contest is in full swing. Although the financial crisis has brought many variables to the communications industry, foreign brand phones are weak and domestic brands try to break through. However, the rising star of the mobile phone industry is still on the upsurge and marches in a big way with CCTV and opens the curtain for a fashion drama. Is the business in the show, or business in a new form of flexibility to take a timely and dynamic brand strategy, really interesting.