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陶瓷文化的多重特质为文化产能的转换提供了条件。文化创意产业就是文化产业化、生产文化产品与服务的过程。景德镇陶瓷文化创意产业集群的建构要求利用文化创意的理念,实现陶瓷文化资源与传统产业的结合,延伸产业链条,扩展产业网络,实现品牌的互动与传递,正确处理私有品牌与公共品牌的关系。
The multiple qualities of ceramic culture provide the conditions for the conversion of cultural productivity. Cultural and creative industries are the process of cultural industrialization and production of cultural products and services. The construction of Jingdezhen ceramic cultural and creative industry cluster requires the idea of cultural creativity to realize the combination of ceramic cultural resources and traditional industries, extending the industrial chain, expanding the industrial network, realizing the interaction and transmission of brands, and correctly handling the relationship between private brands and public brands.