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新浪微博(以下简称“微博”)是便捷的互联网传播平台,它整合信息及时传播与博客的双重传播优势,迎合了社会转型时期人们追求“话语权”、表达诉求的需要。在商品化社会高度繁荣的今天,商品销售者有必要掌握微博特性进行产品推广与销售,在社会化媒体平台上搭建稳定销售格局必须借助数据科学发掘购买者与潜在购买者的需求,创新营销手段,加强监管,提升消费者的购买信心。
Sina Weibo (hereinafter referred to as “Weibo”) is a convenient internet communication platform that integrates the dual transmission advantages of timely information dissemination and blogging. It caters to the needs of people seeking “voice” and expressing their demands in the period of social transformation . In a highly prosperous commercialized society, commodity sellers need to grasp the characteristics of microblogging product promotion and sales, social media platform to build a stable sales pattern must use data science to explore the needs of buyers and potential buyers, innovative marketing Means to strengthen supervision and enhance consumer confidence in the purchase.