论文部分内容阅读
这次由美国次贷引发的全球金融危机在逐渐影响中国的同时,也对资本依赖性较强,竞争激烈的户外新媒体市场形成了一定的影响。在全球金融危机背景下,谁能安全的绕开行业暗礁?谁又可能会成为广告市场上的“泡沫”?
The global financial crisis triggered by the U.S. subprime mortgage loan has gradually affected China. At the same time, it has also exerted a certain influence on the outdoor and new media markets which are more capital-dependent and highly competitive. In the context of the global financial crisis, who can safely bypass the industry reef? Who may be the advertising market “bubble”?