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为了让旅游公共关系在实际操作中更好地为旅游号区服务,2011年新年伊始,《公关世界》杂志社特与上饶市公共关系携手举办了上饶市首届“旅游公关”论坛。论坛刚刚结束10天,2011年1月12日,中央对外宣传办公室、国务院新闻办公室与国家旅游局联合在北京举行了《关于开展国家形象宣传推广的合作框架协议》签约仪式暨新闻发布会。这表明未来我国在对外宣传方面将增加旅游方面的内容。同时,这也意味着,中国旅游公关新时代的到来。我们也在此期待,旅游公关能为国家形象宣传和旅游推广方面创造出堪称经典的神话。
In order to make the tourism public relations better serve the tourist area in actual operation, at the beginning of the new year of 2011, “PR World” magazine jointly organized the first “Tourism PR” forum in Shangrao City with the public relations of Shangrao City. Forum just ended 10 days, January 12, 2011, the Central Office of the CPC Central Committee for Foreign Affairs, the State Council Information Office and the National Tourism Administration jointly held in Beijing, “on the promotion of cooperation in the framework of the national image of the agreement agreement” signing ceremony and press conference. This shows that in the future, our country will increase the content of tourism in terms of publicity. At the same time, this also means that the arrival of a new era of China’s tourism public relations. We are also looking forward to this. Tourism PR can create the classic myth of national image promotion and tourism promotion.