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信息产品作为一种特殊商品,其定价问题一直是学术界争论的焦点。鉴于信息产品的众多特性,传统的定价策略对其已不再适用。标准的定价模式无法达到信息产品供应商的利润最大化,成本价格、供求价格和垄断价格等也不能对信息产品的定价进行有效指导。基于上述原因,本文在选用经济学分析的基础上,对影响信息产品价格因素进行的分析,并提出了相应的对策,为企业销售信息产品、制定价格提供借鉴。
Information products as a special commodity, the pricing problem has been the focus of academic debate. Given the many features of information products, traditional pricing strategies no longer apply. The standard pricing model can not reach the profit maximization of information product suppliers, and cost price, supply and demand price and monopoly price can not effectively guide the pricing of information products. Based on the above reasons, this article analyzes the factors affecting the price of information products based on the analysis of economics and puts forward corresponding countermeasures to provide reference for enterprises to sell information products and set prices.