如果说前几年,人们对“散客潮”是否来临还众说纷纭的话,那么近两年,这一趋势已逐步得到了人们的共识。许多事实和统计数字表明,我国的国际旅游客源结构已经发生了根本性的变化,团体观光旅游者占压倒多数的时代已一去不复返了。面对这一变化,有的旅行社正在抓紧时机,积极开拓散客市场,其中成效比较显著的当首推国旅总社。日前,我们带着“如何开拓散客旅游市场”这一问题,走访了中国国际旅行社总社刘家骧总经理。 If a few years ago people were still divided on the advent of the “bulk tide,” then in the past two years, this trend has gradually gained people’s consensus. Many facts and statistics show that the structure of our country’s tourist destination has undergone fundamental changes. The time when group tourist arrivals are overwhelming is gone. In the face of this change, some travel agencies are seizing the opportunity to actively explore the individual market, which made the most significant effect when the most important China Travel Service. Recently, we took the issue of “How to Develop FIT Travel Market” and visited General Manager Liu Jiaxun of China International Travel Service.