在市场经济条件下,不同的社会阶层具有不同的消费行为。本文拟运用资料分析法、逻辑法、社会评价法等研究方法,重点分析不同社会阶层在进行体育消费时在支出模式、信息接受和处理、购物方式、对新产品的态度等诸方面的差异,并在此基础上,进行市场细分,确定目标市场。 Under the conditions of a market economy, different social strata have different consumer behaviors. This paper intends to use data analysis, logic, social assessment and other research methods, focusing on analysis of different social strata in the spending on sports spending patterns, the acceptance and processing of information, shopping methods, the attitude of new products and other aspects of differences, And on this basis, market segmentation, to determine the target market.