论文部分内容阅读
旧时报纸售价几何 “价格战”是市场竞争中屡试不爽的有效招数,近来不时有一些城市的报纸大打“价格战”的消息传来,“价格战”似乎有从家电等普通消费品领域开始向传媒领域蔓延的趋势。其实中国报业对“价格战”并不陌生,早在100多年前的上海,刚刚创刊的《申报》就成功地打了一场“价格战”,从而站稳了脚跟。 《申报》是1872年由英商美查创办的。大概因为是“老外”的缘故,说其“利”字来丝毫不像中国文人那般羞羞答答,他自己说其办报
Old newspaper price Geometry “Price war” is an effective tricks in the market competition, recently, some cities from time to time hit the “price war” news came, “price war” seems to have from the consumer electronics and other consumer goods began to The spread of media trends. In fact, the Chinese newspaper industry is no stranger to the “price war”. As early as 100 years ago in Shanghai, the “declaration” just started its successful bidding for a “price war” and thus gained a firm foothold. “Declaration” was founded in 1872 by the British businessmen. Probably because of being a “foreigner”, he said that his “li” character was not as shy as the Chinese literati. He himself said that his newspaper